Did you know that 83% of trade show attendees remember the company that provided them with a useful or unique giveaway?
Trade shows give you an opportunity to showcase your brand, connect with potential customers, and build lasting relationships. One way is through considering the customized trade show booth. A trade show booth gives you an edge in a crowded exhibit hall. You can rent a trade show booth customized as per your brand and services by consulting with a trade show booth builder company in the USA.
In addition to a standout booth, the right giveaways can make your brand unforgettable. Trade show giveaways help your audience remember your company long after the event.
However, many exhibitors make the mistake of choosing irrelevant giveaways that don’t connect with their audience.
So, here we will dive into 6 giveaways that serve as a reminder of your business and even lead to future sales or collaborations.
1. Tote Bags
Tote bags are one of the highest-performing giveaways for brand visibility. Nearly 70% of consumers use a branded bag multiple times a week.
Here are the tote bag types you can consider:
- Eco-friendly tote bags
- Custom printed tote bags with your company logo, slogan, and colors
- Canvas tote bags for carrying heavy or multiple items
- High-end luxury tote bags made from quality materials like leather or suede
- Foldable shopping bags for attendees who travel or shop frequently
- Messenger and drawstring bags for hand-free convenience or a sportier style
Make sure you choose the right size, pick durable materials, and that your branding is clear and eye-catching.
2. Reusable Water Bottles
Reusable water bottles aren’t just functional; they provide continuous exposure for your brand every time someone uses them. One mistake to avoid when choosing a reusable water bottle is choosing flimsy materials. Opt for sturdy, BPA-free bottles to ensure your giveaway lasts and reflects your brand’s identity. Plus, they’re a great way to show your commitment to sustainability. One
3. Power Banks and Tech Accessories
Tech accessories, like power banks and phone stands, are always in demand. They are important for staying connected. Here is what you can consider:
Power Banks
- Branded power banks
- Eco-friendly/solar power banks
- Wireless charging power banks
Tech Accessories
- Custom USB flash drives
- Wireless chargers and charging pads
- Cable organizers
- Bluetooth accessories (portable speakers, wireless headphones, and earbuds)
- Mouse pads
- Multi-port adapters/charging cables
NOTE: When it comes to power banks and gadgets, durability and functionality are important.
4. Custom Apparel
Customized apparel can be more than just a giveaway–it can be a walking advertisement. It is highly visible, providing people with a lasting use and offering long-term brand exposure long after the event ends.
List of Popular Custom Apparel Items You Can Give Away
- Screen-printed T-shirts
- Embroidered hats
- Branded hoodies and crewnecks
- Performance wear
- Custom jackets
Make sure to pick quality materials, choose designs that align with your brand, and that your logo is prominently displayed.
5. Branded Drinkware
Custom drinkware drives significant growth due to its dual appeal as both a practical everyday item and a branding powerhouse. Nearly 63% of consumers would keep/use drinkware for at least one year. It means a year of exposure for your brand every time they take a sip.
Standout Options for Branded Drinkware
- Travel tumblers and insulated mugs
- Stainless steel water bottles
- Sports bottles
- Ceramic coffee mugs
- Custom wine tumblers and specialty drinkware
Invest in durable, well-made products that customers will actually use.
6. Notebooks and Pens
Notebooks and pens are perfect giveaways for a variety of reasons:
- They are universally useful
- Cost effective
- Highly customizable
Here are the options you can consider:
- Custom-branded notebooks featuring your logo
- Specialized notebooks
- Branded pens
- Stylus pens
- Luxury pens
Every time your client writes, they will remember your brand and make these giveaways work long after the event.
The Bottom Line
The best trade show giveaways are those that serve a purpose and keep your brand in front of your audience long after the event. Items like tote bags, reusable water bottles, and custom drinkware have proven to be memorable giveaways. Make sure to avoid selecting irrelevant quality giveaways that can do more harm than good.