Manual Distribution is the hourglass, which is sluggish, granular, and prone to immense delays, while the hotel channel manager is the stopwatch- built exclusively to offer fast performance along with exponential efficiency. With the hospitality industry booming at an unprecedented pace, room distribution is an essential factor in driving occupancy and revenue. Hotels in India and across the globe are experiencing a major challenge of handling various distribution channels, such as OTAs and direct bookings.
Earlier, hoteliers were dependent on manual distribution, which consumed a lot of time and was inconsistent. But with the surge of channel manager software for hotels, the current scenario is revolutionized. Still, the question remains the same- Hotel channel manager vs Manual Distribution: Which is better? In this article, we will shed light on both approaches, with special emphasis on why adopting a hotel channel manager is the optimal choice for hoteliers.
Understanding Manual Distribution
Manual Distribution refers to the process of hotel staff manually updating the room availability, pricing, and other relevant information across multiple OTAs. For instance, let’s say a hotel wants to update its room prices in the festive season, so the reservation manager must log in to each OTA separately and make necessary upgrades.
Drawbacks of Manual Distribution
- Time-Consuming: Be it a large hotel or a small one, manual upgradations for each platform are a time-consuming process that may take several hours or even days.
- Prone to Errors: Humans have a tendency to commit errors, such as overbooking and discrepancies in prices.
- Slow Updates: Today’s landscape demands speed, and if a booking takes more time than usual, it can significantly impact a brand’s reputation and lower its revenue.
- Poor Revenue Management: Hotels leveraging manual distribution cannot instantly adjust to market trends, leading to missed opportunities.
What is a Hotel Channel Manager
A hotel channel manager is a cloud-based hotel distribution software that automatically updates prices and availability across all the OTAs in real-time. Businesses can buy eZee Centrix software from an authorized eZee Centrix software reseller such as Wroffy. It becomes easy for hoteliers to manage upgradations, minimize manual work, and boost productivity with the help of hotel channel manager software for hotels.
eZee Centrix: The Best Hotel Channel Manager Software
eZee Centrix is one of the best hotel channel manager software, renowned for its robust capabilities and affordability. It connects with multiple OTAs from a single and intuitive dashboard. It also provides real-time updates, meaning that any changes made on one platform will ultimately reflect on all the platforms. Businesses looking to buy eZee Centrix software can partner with an authorized eZee Centrix software reseller such as Wroffy.
Advantages of using a hotel channel manager
- Real-time updates: A robust hotel channel manager software updates availability and pricing across all the platforms in real-time, preventing chaos.
- Minimized Errors: With automation, overbookings get minimized and incorrect rates are swiped out.
- Time-Savings: Instead of getting stuck in loads of manual work, hotel staff can engage with the customers to increase guest satisfaction.
- Better Revenue Management: The Hotel channel manager enforces dynamic pricing with ease.
It is not shocking to see hoteliers today prefer to buy hotel channel manager software instead of relying entirely on the outdated methods of manual distribution.
Why Hotels Are Shifting From Manual Distribution To Hotel Channel Manager
| Enhanced Online Visibility | Hotels can easily distribute rooms to various OTAs at the same time, covering a larger audience. |
| Integrated Hotel PMS and Channel Manager | Integration of Hotel PMS with channel manager |
| Hotel Channel Manager Software Benefits | It provides automated reporting, advanced analytics, thereby allowing hoteliers to gain insights. |
| Affordability | It is obvious for organizations to feel that manual distribution is cheaper, but the cost incurred for labours and errors makes it more expensive |
Conclusion
There is no point of comparison between manual distribution and hotel channel manager software. The choice should be crystal clear. Manual distribution may work up to some extent for small firms, but for large and reputable hotels that want to automate operations by maximizing efficiency and reducing errors, The best hotel channel manager software is the best option.
This is not simply about convenience; it’s much more about blooming in this growing landscape. Therefore, if you’re still employed with the antiquated way of distributing manually, then it’s time for a paradigm shift to more robust hotel channel manager software to get productive and efficient in the long term.