If you are unaware of what Leaping Bunny approval entails, it essentially means a brand doesn’t use any form of animal testing in any country where they sell and distribute products. It’s the gold standard for cruelty-free products, a guarantee to customers that their brand doesn’t even associate with brands and suppliers that do the same.
If you want to make more conscious purchases within the beauty industry, then you want to choose leaping bunny approved products, but also adhere to things such as vegan, paraben and comogenic-free products.
REFY Beauty
REFY beauty is rather new on the market compared to other well-known brands that have been beauty titans over the past couple of decades. However, they have made a huge impact in such a short period of time. Their co-founder Jess Hunt already had a following due to her work with fashion brands, but she used her advantage to push a brand that prioritises minimalist makeup and skincare (skin prep) that is cruelty-free, vegan, paraben and comogenic-free. Therefore, it’s a brand that they’ve created with skin health in mind aswell as effective products that last through the day, such as their cream bronzer, lip liners and so forth.
Overall, they have started their journey, leaping bunny approved and continue to evolve with their customers in mind every single step of the way and aren’t a brand that is focused on dropping hundreds of new products to boost sales.
Aesop
You have likely heard of this brand, as they are well known for their high-quality botanical hair and body care products that have led them to be stocked in several quality retailers. It’s great news for the millions that love this brand that they are Leaping Bunny certified, and not only that, they meet the certified B corporation standards of social and environmental performance, accountability and transparency with their customers. Aesop have esntially come out and said to their customers they have nothing to hide and are not willing to cut any corners to become a brand that they can trust.
ACURE
Acure is a 100% vegan and cruelty-free brand that has been officially certified by the Leaping Bunny organisation since 2013. Therefore, have been extremely committed to offering a full range of hair care products that are 100% free from any form of animal cruelty, alongside being paraben, sulfate and mineral oil free.
They have shown over 10 years of commitment to being a cruelty-free brand, which not many brands can even go as far as to say they’ve done for 1 year. Therefore, it’s really reassuring to use a hair care brand that prioritises our hair and scalp health without cutting corners.
Burts Bee’s
Well known for their range of hydrating lip balms and catchy name, but beyond their products, their commitment to Leaping Bunny Approval has been translated into several countries across the globe and for products from lip care to soap. They go above and beyond their animal cruelty stance and are committed to sourcing their ingredients ethically, and have donated to over 16 million women’s livelihoods working in shea.
Overall, there is so much that Burts Bee’s is doing to make a real impact on people’s health.